I'm back after my first day at CIM - Marketing Essentials class!
And I did get to know about some interesting definitions of Marketing as well as the most basic one.
This is the CIM definition of Marketing:
"Marketing is the management process responsible for identifying, anticipating and satisfying customers' requirements profitably."
And the definition of Philip Kotler and Gary Armstrong
"Marketing is the process by which companies create value for customers and build strong relationships in order to capture value from customers in return."
And I did get to know about some interesting definitions of Marketing as well as the most basic one.
This is the CIM definition of Marketing:
"Marketing is the management process responsible for identifying, anticipating and satisfying customers' requirements profitably."
And the definition of Philip Kotler and Gary Armstrong
"Marketing is the process by which companies create value for customers and build strong relationships in order to capture value from customers in return."
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