At it's most basic point Marketing is an exchange based process.
You or a company will sell a product and get money in return.
With regards to this diagram:
from a seller's (or company's) point of view the cost of the product should be less than what the customer will pay which will ultimately result in a profit = P<Q
and from a customer's point of view the cost of the product should be higher than the amount the customer is paying which will result in the value of the product going up = P>Q
You or a company will sell a product and get money in return.
from a seller's (or company's) point of view the cost of the product should be less than what the customer will pay which will ultimately result in a profit = P<Q
and from a customer's point of view the cost of the product should be higher than the amount the customer is paying which will result in the value of the product going up = P>Q
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